Skip to main content

​
What is AIP?

AIP is an open, operator-agnostic protocol that turns user intent inside AI conversations into a trusted signal that brand-operated bidding agents can respond to. It defines how AI platforms send intent, how brand agents place bids, and how every exposure, click, or action is verified and billed correctly—without requiring a single controlling platform, network, or vendor. AIP is designed to complement existing advertising standards while addressing gaps specific to AI-native interfaces and conversational systems. AIP is UCP-aligned, using the User Context Protocol (UCP) format for PlatformRequest to ensure interoperability with UCP-compliant systems.

​
Why AIP exists

AI conversations show what people really want. This is their intent.
Until now there has been no clear or fair way to:
  • connect that intent to advertisers
  • let brands respond in a trusted way
  • measure what actually happened
Every platform handles intent differently, with no shared method.
This makes intent hard to use, hard to verify, and hard to settle. AIP fixes this by creating one simple open way to handle intent:
  • AI platforms capture and send intent safely
  • Brand-operated bidding agents can choose to respond with bids
  • Every exposure, click, or action is verified
  • All payments are settled in a transparent wallet and ledger system
In simple terms:
AIP makes intent from AI conversations usable, fair, and trustworthy for AI platforms, advertisers, and users.

​
What AIP standardizes

LayerWhat it doesWhy it matters
Context IngestionCollects anonymized intent from AI platformsEnables precise and privacy safe matching
Real-Time AuctionAllows brand agents to bid on verified intentCreates fair pricing based on real demand
Event VerificationTracks CPX, CPC, and CPA with signed eventsPrevents fraud and double charging
Wallet SettlementAutomates payouts and auditsMakes billing clear, predictable, and trusted

​
Built-in guarantees

  • One verified charge per event
  • Priority order: CPA > CPC > CPX
  • CPX represents a verified opportunity-to-see inside an AI interface, not a traditional impression
  • Signed and auditable ledger
  • Works with any ad network or operator

​
Who benefits

AI Platforms
Gain a sustainable monetization model without hurting user experience. Advertisers
Pay only for verified intent with clear and trusted results. Users
See helpful and relevant recommendations instead of noise.

​
Example: How it works

  1. User asks: “Best accounting software for freelancers?”
  2. AI platform sends anonymized intent context
  3. Ad network(AIP Operator) runs a real-time auction
  4. Brand agents submit bids
  5. Winning bid is returned to the AI platform
  6. AI shows the recommendation
  7. User clicks or converts
  8. AIP verifies the event and settles the payout

​
TL;DR

AIP turns AI intent into a trusted and monetizable signal for platforms, agents, and advertisers.