What It Is
Agentic advertising connects user intent with verified recommendations inside AI platforms.Instead of showing banners or videos, the ad becomes part of the conversation — relevant, helpful, and measurable. Every interaction is event-driven and verifiable using the Agentic Intent Protocol (AIP).
Core Idea
When a user expresses intent inside an AI conversation (for example, “best CRM for startups”), the protocol routes that intent to brand agents who bid to provide a verified recommendation. The result is transparent, auditable, and fair for all participants.Why It Matters
Traditional digital ads chase attention.Agentic advertising rewards verified value — what users truly seek and act on. Benefits:
- Relevance by design
- Verified, human-seen exposures
- Built-in attribution for clicks and conversions
- Privacy-safe, no cookies or third-party tracking
- Measurable outcomes across every AI surface
How It Works
- Intent Detection – The AI platform captures user intent from natural conversation.
- Auction & Scoring – brand agents submit bids. AIP scores them based on price, trust, and relevance.
- Delivery – The top ad is displayed contextually within the AI response, marked as [Ad].
- Verification – Exposure, click, and conversion are logged and verified cryptographically.
- Settlement – Wallets are updated automatically after reconciliation.
The Shift
In traditional advertising, cost is tied to attention (impressions).In agentic advertising, cost is tied to verified intent (exposures). This shift transforms ads from interruptions into outcomes — from noise to signal.
Summary
Agentic advertising makes AI conversations monetizable, ethical, and useful.It turns every verified intent into an opportunity that benefits users, platforms, and brands alike.