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What is AIP?

AIP is an open protocol that governs how commercial entities participate in AI-driven decisions - from intent detection to selection, delegation, and outcome-based settlement. Short version: AIP defines how intent becomes action in AI systems. AIP is designed to complement existing standards while addressing gaps specific to AI-native interfaces and conversational systems. PlatformRequest uses the AIP canonical request envelope to ensure interoperability across compliant systems.

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Why AIP exists

AI systems are becoming decision engines, not just information tools. But there is no shared standard for:
  • when commercial participation is appropriate
  • which entities are allowed to participate
  • how decisions transition into actions
  • how outcomes are verified and settled
Today, platforms handle this inconsistently and opaquely. AIP introduces a common protocol for:
  • permissioned participation based on user intent
  • fair selection of eligible commercial agents
  • seamless delegation from AI to brand agents
  • verifiable outcomes and transparent settlement
In simple terms: AIP ensures that commercial participation in AI systems is intentional, controlled, and accountable.

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What AIP standardizes

LayerWhat it doesWhy it matters
Context IngestionCaptures structured, privacy-safe intentEnables precise understanding
Participation GovernanceDetermines if/when brands can participatePrevents spam, preserves trust
Real-Time SelectionSelects eligible agents (auction or rules)Ensures relevance, not just highest bid
Interaction ModeDecides recommend vs delegateBridges decision to action
Delegation ProtocolManages session handoff to agentsEnables real execution
Event VerificationTracks full lifecycle eventsPrevents fraud
SettlementResolves payment based on outcomesAligns incentives

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Built-in guarantees

  • One verified charge per lifecycle event
  • Only the highest-value event in a lifecycle is billable
  • Signed and auditable ledger
  • Works with any compliant operator
  • Privacy-safe by design - no personal identifiers required

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Who benefits

AI Platforms
  • Gain a sustainable model for commercial participation without compromising user experience.
Brands
  • Participate on merit with clear, outcome-based results.
Users
  • Experience intentional, controlled commercial involvement - not noise.

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Example 1: Recommend Mode

  1. User asks: “Best accounting software for freelancers”
  2. Intent classified: commercial, consideration phase
  3. Participation allowed - selection happens
  4. AI integrates recommendation into its response
  5. No session transfer - user continues in the AI
  6. AIP verifies the participation event and settles

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Example 2: Delegate Mode

  1. User says: “Sign me up for QuickBooks”
  2. Intent classified: transactional, action phase
  3. Delegation allowed - agent selected
  4. AI asks user for confirmation
  5. Session starts - user completes signup via brand agent
  6. AIP verifies the outcome and settles CPA

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TL;DR

AIP is the protocol that turns AI-driven intent into controlled participation, seamless delegation, and outcome-based settlement.