Agentic Intent Protocol (AIP)
AIP defines a common language for how AI Platforms, Operators (Ad Networks), and Brand Agents communicate.It ensures every request, bid, and payout is traceable, secure, and verifiable.
1. TL;DR
AIP is the communication layer that lets every intent, bid, and event move securely between participants.
2. Why it matters
Without a shared standard, each platform and advertiser would need separate integrations.AIP replaces that fragmentation with one protocol that guarantees:
- Predictable message formats
- Cryptographically signed requests
- End-to-end tracking from exposure to conversion
3. How it works
3.1 PlatformRequest vs ContextRequest
PlatformRequest → Operator
Sent directly by the AI platform. Contains:- Raw user query text
- Optional message history
- Locale and geo
- CPX floor
- ext.* metadata
ContextRequest → Brand Agents
Generated by the operator. Operators may normalize, enrich, or redact.This keeps platform→operator stable while giving operators flexibility.
4. Transport and Security
All messages use HTTPS or gRPC.Requests include secure headers:
5. Identifiers
| Identifier | Purpose |
|---|---|
| platform_id | AI Platform |
| agent_id | Brand Agent |
| adnetwork_id | Operator |
| wallet_id | Billing |
| session_id | User session |
| auction_id | Auction |
| bid_id | Bid |
| serve_token | Exposure → click → conversion |
6. Example flow
- User asks: “Best project management tool?”
- Platform sends PlatformRequest.
- Operator derives ContextRequest.
- Brand Agents bid.
- Operator returns AuctionResult.
- Platform displays
[Ad]. - Events logged under serve_token.
7. Guarantees
- Signed, timestamped messages
- No serve-token collisions
- Independent verification
- Safe version upgrades
Summary
AIP provides the transport, identifiers, and verification layer for agentic advertising.