Platform Request

Overview

A PlatformRequest is the canonical envelope that an AI platform sends to an AIP operator to initiate intent-based monetization. It is operator-agnostic: any conforming operator can process it. The schema is designed around five principles:

Consent is first-class. Every request carries an explicit consent envelope. No consent, no processing.
Classification has two modes. The platform either sends the interaction and the operator classifies it (operator-derived), or the platform sends pre-computed signals and the operator validates them (platform-derived).
Policy is auditable. The operator produces a structured policy decision with thresholds, basis, and sensitivity — separate from classification and monetization.
Monetization is not just auction. The monetization block supports auction as one mechanism, not the only one.
Identity is quarantined by default. Platform-internal fields live in identity.quarantined and must never be forwarded downstream.

Top-Level Fields

Field	Type	Required	Description
`spec_version`	string	Yes	`"1.0"`
`message_id`	string	Yes	Canonical per-message identifier used for auction identity, replay, dedupe, and downstream traceability
`timestamp`	string	Yes	RFC 3339 timestamp when the platform generated the request
`platform`	object	Yes	The AI platform producing the request
`identity`	object	Yes	Anonymous or pseudonymous subject identity
`consent`	object	Yes	Effective consent state for this request
`classification_input`	object	Yes	Interaction data or pre-computed signals — exactly one mode
`policy_hints`	object	No	Non-binding hints from the platform
`signal_validation`	object	No	Operator validation metadata (platform-derived mode only)
`policy`	object	No	Auditable policy decision
`monetization`	object	No	Monetization configuration and runtime controls

Identifier Model

AIP uses one top-level identifier on PlatformRequest:

message_id: canonical conversation-turn identifier used for auction identity, replay, dedupe, and downstream traceability

If your SDK or UI layer uses messageId, treat it as a client alias that maps to canonical message_id at the API boundary.

`platform`

Field	Type	Required	Description
`platform_id`	string	Yes	Platform identifier
`role`	string	Yes	Must be `"platform"`
`software.name`	string	Yes	Software name (e.g. `"assistant_app"`)
`software.version`	string	Yes	Software version (e.g. `"1.2.0"`)

`identity`

Field	Type	Required	Description
`namespace`	string	Yes	Identity namespace (e.g. `"platform_user"`)
`value_hash`	string	Yes	Hashed or pseudonymous identity value
`confidence`	number	No	Identity confidence (`0.0`–`1.0`)
`quarantined`	object	No	Platform-internal fields that must never be forwarded downstream

Every request must carry an explicit consent envelope. The operator must not process a request where consent is denied or unknown without a policy basis for doing so.

Field	Type	Required	Description
`status`	string	Yes	`"granted"`, `"denied"`, `"unknown"`, `"not_required"`
`source`	string	No	Source of consent: `"platform_ui"`, `"account_setting"`, `"jurisdiction_default"`
`scope`	object	Yes	What is consented to (see below)
`constraints`	object	Yes	What may be forwarded downstream (see below)
`captured_at`	string	No	RFC 3339 timestamp of consent capture
`proof_ref`	string	No	Reference to consent proof record

Field	Type	Required	Description
`intent_based_monetization`	boolean	Yes	Whether the current intent moment may be monetized
`agent_participation`	boolean	Yes	Whether external brands, agents, tools, or buyers may participate
`measurement`	boolean	Yes	Whether monetization outcome measurement is permitted

Field	Type	Required	Description
`allow_identity_downstream`	boolean	Yes	Whether identity information may be forwarded

In AIP v1.0, raw query text and message history MUST NEVER be forwarded downstream to brand agents. Those are protocol prohibitions, not consent-controlled options.

`classification_input`

A PlatformRequest MUST include exactly one classification input form.

Field	Type	Required	Description
`type`	string	Yes	`"interaction"` (operator-derived) or `"provided_signals"` (platform-derived)
`interaction`	object	Conditional	Required when `type` is `"interaction"`
`signals`	object	Conditional	Required when `type` is `"provided_signals"`

If classification_input.type is "interaction", the request is operator-derived. The platform provides the interaction data and the operator derives classification outputs from that interaction.If classification_input.type is "provided_signals", the request is platform-derived. The platform provides structured classification signals and the operator validates, normalizes, and governs those signals before using them for policy or monetization decisions.Platform-derived signals MUST NOT be treated as trusted by default. The operator remains the authoritative decision-maker for validation, policy, monetization eligibility, and downstream participation.

Mode 1: Operator-Derived (`type: "interaction"`)

Use this mode when the platform sends the interaction data and the operator performs classification. The platform provides the user interaction, surface metadata, consent, and identity envelope. The operator then classifies intent, maps taxonomy, evaluates policy, determines monetization eligibility, and optionally runs monetization logic. When to use:

The platform does not run its own intent classifier
The platform wants the operator to be the source of truth for classification
The platform wants simpler integration
The operator needs consistent classification across all platforms

Meaning: “Here is what happened. You classify it.”

`classification_input.interaction`

Field	Type	Required	Description
`session`	object	No	Session context
`surface`	object	Yes	Surface and device metadata
`input`	object	Yes	The user query and optional message history

`interaction.session`

Field	Type	Required	Description
`id`	string	No	Session identifier
`turn_index`	integer	No	Zero-based turn index in the conversation

`interaction.surface`

Field	Type	Required	Description
`channel`	string	Yes	`"conversation"`, `"search_result"`, `"assistant_panel"`, `"embedded_assistant"`, `"voice_assistant"`
`interaction_mode`	string	Yes	`"text"`, `"voice"`, `"multimodal"`
`platform`	string	Yes	`"web"`, `"mobile"`, `"desktop_app"`, `"browser_extension"`, `"api"`, `"other"`
`form_factor`	string	No	`"mobile"`, `"desktop"`, `"tablet"`, `"speaker"`, `"other"`
`os`	string	No	Operating system (e.g. `"macOS"`, `"iOS"`, `"Android"`)
`app_id`	string	No	Platform app or client identifier
`app_version`	string	No	App version
`device_type`	string	No	`"phone"`, `"laptop"`, `"desktop"`, `"tablet"`, `"speaker"`, `"tv"`, `"other"`
`browser`	string	No	Browser name
`browser_version`	string	No	Browser version
`locale`	string	No	User locale
`country`	string	No	ISO 3166-1 alpha-2 country code. Pattern: `^[A-Z]{2}$`

`interaction.input`

Field	Type	Required	Description
`query_text`	string	Yes	The user’s raw query text
`messages`	array	No	Short conversation history. Each item: `{ role, content }`

`interaction.input.messages[]`

Field	Type	Required	Description
`role`	string	Yes	`"user"`, `"assistant"`, `"system"`, `"tool"`
`content`	string	Yes	Message content

Operator-derived example

{
  "classification_input": {
    "type": "interaction",
    "interaction": {
      "session": {
        "id": "sess_abc",
        "turn_index": 2
      },
      "surface": {
        "channel": "conversation",
        "interaction_mode": "text",
        "platform": "web",
        "form_factor": "desktop",
        "device_type": "laptop",
        "os": "macOS",
        "browser": "Chrome",
        "browser_version": "146.0.0.0",
        "locale": "en-US",
        "country": "US"
      },
      "input": {
        "query_text": "best CRM for small sales team",
        "messages": [
          { "role": "user", "content": "I need a CRM" },
          { "role": "assistant", "content": "What size is your team?" }
        ]
      }
    }
  }
}

Mode 2: Platform-Derived (`type: "provided_signals"`)

Use this mode when the platform has already generated structured intent signals and sends those signals to the operator. The platform provides structured intent output, signal provenance, optional taxonomy and inferred context. The operator then validates the provided signals, normalizes scores if needed, applies trust rules, evaluates policy, and determines monetization eligibility. The operator MUST NOT assume that platform-provided signals are trusted by default. When to use:

The platform runs its own classifier
The platform runs a certified shared classifier locally
The platform wants lower latency or less raw interaction sharing
The operator supports signal validation for upstream classification

Meaning: “Here is our classification. Validate and act on it if acceptable.”

`classification_input.signals`

Field	Type	Required	Description
`source`	object	Yes	Signal provenance and trust metadata
`intent`	object	Yes	Structured intent classification
`iab_content`	object	No	IAB Content Taxonomy mapping
`context`	object	No	Inferred entities and constraints

`signals.source`

Field	Type	Required	Description
`type`	string	Yes	`"platform_model"`, `"operator_model"`, `"third_party"`
`name`	string	Yes	Model or classifier name
`version`	string	Yes	Model version
`calibration_version`	string	No	Calibration profile version
`trust_tier`	string	No	`"unverified"`, `"self_attested"`, `"certified"`, `"operator_verified"`, `"operator_hosted"`

`signals.intent`

Field	Type	Required	Description
`type`	string	Yes	`"commercial"`, `"transactional"`, `"informational"`, `"navigational"`, `"support"`, `"unsafe"`, `"unknown"`
`subtype`	string	No	Interaction pattern (e.g. `"comparison"`, `"product_discovery"`)
`decision_phase`	string	Yes	`"awareness"`, `"research"`, `"consideration"`, `"decision"`, `"action"`, `"post_purchase"`, `"support"`
`confidence`	number	No	`0.0`–`1.0`
`commercial_score`	number	No	`0.0`–`1.0`

`signals.iab_content`

Field	Type	Description
`taxonomy`	string	Taxonomy name (e.g. `"IAB Content Taxonomy"`)
`taxonomy_version`	string	Version (e.g. `"3.1"`)
`tier1`	string	Top-level category
`tier2`	string	Second-level category
`tier3`	string	Third-level category

`signals.context`

Field	Type	Description
`entities`	string[]	Named entities from the query
`constraints`	object	Decision-relevant constraints

Platform-derived example

{
  "classification_input": {
    "type": "provided_signals",
    "signals": {
      "source": {
        "type": "platform_model",
        "name": "intent_model_v3",
        "version": "3.2.1",
        "calibration_version": "2026-03",
        "trust_tier": "self_attested"
      },
      "intent": {
        "type": "commercial",
        "subtype": "comparison",
        "decision_phase": "decision",
        "confidence": 0.89,
        "commercial_score": 0.94
      },
      "iab_content": {
        "taxonomy": "IAB Content Taxonomy",
        "taxonomy_version": "3.1",
        "tier1": "Business and Finance",
        "tier2": "Business",
        "tier3": "Business I.T."
      },
      "context": {
        "entities": ["HubSpot", "Zoho", "Salesforce"],
        "constraints": { "company_size": "small_team" }
      }
    }
  }
}

Normative Difference Between Modes

	Operator-Derived	Platform-Derived
Input source	Interaction data	Platform-generated signals
Classifier owner	Operator	Platform
Classification authority	Operator	Platform initially; operator controls trust, policy, and eligibility
Best for	Consistency and auditability	Advanced integrations and lower raw data sharing

`policy_hints`

Non-binding hints from the platform. The operator may use or ignore them.

Field	Type	Description
`latency_budget_ms`	integer	Requested latency budget in milliseconds
`preferred_pricing_model`	string	`"CPX"`, `"CPC"`, `"CPA"`

`signal_validation`

Present only when classification_input.type is "provided_signals". Contains the operator’s validation and normalization metadata for platform-derived signals.

Field	Type	Description
`status`	string	`"accepted"`, `"accepted_with_normalization"`, `"rejected"`, `"not_applicable"`
`trust_tier_applied`	string	Trust tier the operator applied to the signals
`normalized_scores.confidence`	number	Operator-normalized confidence (`0.0`–`1.0`)
`normalized_scores.commercial_score`	number	Operator-normalized commercial score (`0.0`–`1.0`)
`drift_risk`	string	`"low"`, `"medium"`, `"high"`, `"unknown"`
`reason`	string	Human-readable explanation

The operator MAY reject platform-derived signals if:

Provenance is missing
Trust tier is insufficient
Calibration is unknown
Signals fail validation
The request falls into a restricted policy class

`policy`

Auditable policy decision produced after consent, classification, validation, and operator rules are applied.

Field	Type	Description
`consent_eligibility`	string	`"allowed"`, `"restricted"`, `"not_allowed"`
`monetization_eligibility`	string	`"allowed"`, `"allowed_with_caution"`, `"restricted"`, `"not_allowed"`
`decision_basis`	string	See enum below
`reason`	string	Human-readable explanation
`applied_thresholds`	object	`{ confidence_min, commercial_score_min }`
`sensitivity`	string	`"low"`, `"medium"`, `"high"`, `"prohibited"`
`regulated_vertical`	boolean	Whether regulated-vertical controls apply
`opportunity`	object	Monetization opportunity type and strength

decision_basis values: interaction_classification · provided_signal · normalized_signal · score_threshold · policy_override · regulated_vertical_control · manual_override · consent_denied · consent_unknown · fallback

`policy.opportunity`

Field	Type	Description
`type`	string	`"none"`, `"soft_recommendation"`, `"comparison_slot"`, `"decision_moment"`, `"transaction_trigger"`
`strength`	string	`"low"`, `"medium"`, `"high"`

`monetization`

Monetization configuration and runtime controls. Auction is one monetization mechanism, not the only one.

Field	Type	Description
`enabled`	boolean	Whether monetization is enabled for this request
`pricing_model`	string	`"CPX"`, `"CPC"`, `"CPA"`
`auction.enabled`	boolean	Whether auction is enabled
`auction.floor.amount`	number	Floor price amount
`auction.floor.currency`	string	ISO 4217 currency code

Processing Expectations

For operator-derived requests

The operator SHOULD:

Derive intent from the interaction
Produce classification outputs internally
Use those outputs as the basis for policy and monetization decisions

For platform-derived requests

The operator SHOULD:

Inspect signal provenance
Validate or normalize the provided signals
Apply trust-tier logic
Use validated or normalized signals as the basis for policy and monetization decisions

Full Example: Operator-Derived

{
  "spec_version": "1.0",
  "message_id": "msg_001_turn_002",
  "timestamp": "2026-03-26T18:30:00Z",
  "platform": {
    "platform_id": "chat_interface_x",
    "role": "platform",
    "software": {
      "name": "assistant_app",
      "version": "1.2.0"
    }
  },
  "identity": {
    "namespace": "platform_user",
    "value_hash": "user_hash_789",
    "confidence": 1.0
  },
  "consent": {
    "status": "granted",
    "source": "platform_ui",
    "scope": {
      "intent_based_monetization": true,
      "agent_participation": true,
      "measurement": true
    },
    "constraints": {
      "allow_identity_downstream": false
    },
    "captured_at": "2026-03-26T18:29:00Z"
  },
  "classification_input": {
    "type": "interaction",
    "interaction": {
      "session": {
        "id": "sess_abc",
        "turn_index": 2
      },
      "surface": {
        "channel": "conversation",
        "interaction_mode": "text",
        "platform": "web",
        "form_factor": "desktop",
        "device_type": "laptop",
        "os": "macOS",
        "browser": "Chrome",
        "browser_version": "146.0.0.0",
        "locale": "en-US",
        "country": "US"
      },
      "input": {
        "query_text": "best CRM for small sales team",
        "messages": [
          { "role": "user", "content": "I need a CRM" },
          { "role": "assistant", "content": "What size is your team?" }
        ]
      }
    }
  },
  "policy_hints": {
    "latency_budget_ms": 500,
    "preferred_pricing_model": "CPX"
  },
  "policy": {
    "consent_eligibility": "allowed",
    "monetization_eligibility": "allowed",
    "decision_basis": "interaction_classification",
    "reason": "commercial intent detected with sufficient confidence",
    "applied_thresholds": {
      "confidence_min": 0.6,
      "commercial_score_min": 0.7
    },
    "sensitivity": "low",
    "regulated_vertical": false,
    "opportunity": {
      "type": "comparison_slot",
      "strength": "high"
    }
  },
  "monetization": {
    "enabled": true,
    "pricing_model": "CPX",
    "auction": {
      "enabled": true,
      "floor": {
        "amount": 0.05,
        "currency": "USD"
      }
    }
  }
}

Full Example: Platform-Derived

{
  "spec_version": "1.0",
  "message_id": "msg_002_turn_000",
  "timestamp": "2026-03-26T18:31:00Z",
  "platform": {
    "platform_id": "chat_interface_x",
    "role": "platform",
    "software": {
      "name": "assistant_app",
      "version": "1.2.0"
    }
  },
  "identity": {
    "namespace": "platform_user",
    "value_hash": "user_hash_456",
    "confidence": 0.98
  },
  "consent": {
    "status": "granted",
    "source": "account_setting",
    "scope": {
      "intent_based_monetization": true,
      "agent_participation": true,
      "measurement": true
    },
    "constraints": {
      "allow_identity_downstream": false
    }
  },
  "classification_input": {
    "type": "provided_signals",
    "signals": {
      "source": {
        "type": "platform_model",
        "name": "intent_model_v3",
        "version": "3.2.1",
        "calibration_version": "2026-03",
        "trust_tier": "self_attested"
      },
      "intent": {
        "type": "commercial",
        "subtype": "comparison",
        "decision_phase": "decision",
        "confidence": 0.89,
        "commercial_score": 0.94
      },
      "iab_content": {
        "taxonomy": "IAB Content Taxonomy",
        "taxonomy_version": "3.1",
        "tier1": "Business and Finance",
        "tier2": "Business",
        "tier3": "Business I.T."
      },
      "context": {
        "entities": ["HubSpot", "Zoho", "Salesforce"],
        "constraints": { "company_size": "small_team" }
      }
    }
  },
  "signal_validation": {
    "status": "accepted_with_normalization",
    "trust_tier_applied": "self_attested",
    "normalized_scores": {
      "confidence": 0.76,
      "commercial_score": 0.83
    },
    "drift_risk": "medium",
    "reason": "source accepted but normalized to network calibration profile"
  },
  "policy": {
    "consent_eligibility": "allowed",
    "monetization_eligibility": "allowed_with_caution",
    "decision_basis": "normalized_signal",
    "reason": "provided signals accepted after normalization",
    "applied_thresholds": {
      "confidence_min": 0.6,
      "commercial_score_min": 0.7
    },
    "sensitivity": "low",
    "regulated_vertical": false,
    "opportunity": {
      "type": "comparison_slot",
      "strength": "high"
    }
  },
  "monetization": {
    "enabled": true,
    "pricing_model": "CPX",
    "auction": {
      "enabled": true,
      "floor": {
        "amount": 0.07,
        "currency": "USD"
      }
    }
  }
}

Validation Rules

spec_version must be "1.0".
message_id must be a non-empty string.
timestamp must be RFC 3339.
platform.role must be "platform".
consent must contain status, scope, and constraints.
classification_input must contain exactly one of interaction or signals based on type.
When type is "interaction", interaction.input.query_text and interaction.surface are required.
When type is "provided_signals", signals.source and signals.intent are required.
signals.intent must contain type and decision_phase.
identity.quarantined must never be forwarded downstream.
consent.constraints.allow_identity_downstream must be respected when forwarding identity-related data.
Raw query text and message history must never be forwarded downstream to brand agents in v1.0.

Schema File

JSON Schema (Draft 2020-12): platform-request.json

Welcome

Get Started

AI Platforms

Publisher Access Governance (PAG)

Common

Overview

Top-Level Fields

Identifier Model

`platform`

`identity`

`classification_input`

Mode 1: Operator-Derived (`type: "interaction"`)

`classification_input.interaction`

`interaction.session`

`interaction.surface`

`interaction.input`

`interaction.input.messages[]`

Operator-derived example

Mode 2: Platform-Derived (`type: "provided_signals"`)

`classification_input.signals`

`signals.source`

`signals.intent`

`signals.iab_content`

`signals.context`

Platform-derived example

Normative Difference Between Modes

`policy_hints`

`signal_validation`

`policy`

`policy.opportunity`

`monetization`

Processing Expectations

For operator-derived requests

For platform-derived requests

Full Example: Operator-Derived

Full Example: Platform-Derived

Validation Rules

Schema File

Welcome

Get Started

AI Platforms

Publisher Access Governance (PAG)

Common

​Overview

​Top-Level Fields

​Identifier Model

​platform

​identity

​consent

​consent.scope

​consent.constraints

​classification_input

​Mode 1: Operator-Derived (type: "interaction")

​classification_input.interaction

​interaction.session

​interaction.surface

​interaction.input

​interaction.input.messages[]

​Operator-derived example

​Mode 2: Platform-Derived (type: "provided_signals")

​classification_input.signals

​signals.source

​signals.intent

​signals.iab_content

​signals.context

​Platform-derived example

​Normative Difference Between Modes

​policy_hints

​signal_validation

​policy

​policy.opportunity

​monetization

​Processing Expectations

​For operator-derived requests

​For platform-derived requests

​Full Example: Operator-Derived

​Full Example: Platform-Derived

​Validation Rules

​Schema File

Overview

Top-Level Fields

Identifier Model

`platform`

`identity`

`consent`

`consent.scope`

`consent.constraints`

`classification_input`

Mode 1: Operator-Derived (`type: "interaction"`)

`classification_input.interaction`

`interaction.session`

`interaction.surface`

`interaction.input`

`interaction.input.messages[]`

Operator-derived example

Mode 2: Platform-Derived (`type: "provided_signals"`)

`classification_input.signals`

`signals.source`

`signals.intent`

`signals.iab_content`

`signals.context`

Platform-derived example

Normative Difference Between Modes

`policy_hints`

`signal_validation`

`policy`

`policy.opportunity`

`monetization`

Processing Expectations

For operator-derived requests

For platform-derived requests

Full Example: Operator-Derived

Full Example: Platform-Derived

Validation Rules

Schema File